I met Rumi, founder and designer of Rumi Murakami, a few month ago when I just had moved to Hawaii and started connecting to local designers, creatives and like-minded people. We clicked right away on our first meeting and sharing the same sense of style and fashion, I immediately got excited about the launch of her first collection.
So on June 7th I was invited to the Rumi Murakami launch party at HIFI Coop, Ward Warehouse, Honolulu.
The whole collection is a composition of classic but edgy pieces made of natural fabrics. I love the menswear inspired details and her tailoring combined with soft, flowing fabrics that make every piece really unique. Her collection is characterized by pure simplicity and elegance. You can easily combine the pieces for an effortless, pulled-together daytime look, yet they are classy enough to add a few tasteful accessories for an evening out. Best of all, they will make you look awesome on a bicycle and won’t expose too much on a windy day or get caught up in your gears.
We’re excited to work with Rumi in the future, but until then check out more about the brand on Facebook and we’ll keep you posted when the collection will be available in stores.
As individuals and as a company we try hard to always make environmentally friendly and socially responsible decisions. We started as avid cyclists, who love fashion and want to show that a healthy and more active lifestyle is ‘cool’ and fun. We want to encourage people to think about their buying decisions and show them how they can make positive contributions to society and the environment – simply by riding a bicycle.
Nonetheless, we have our concerns and struggles with using terms such as “eco” or “eco-friendly” for our brand and wish we could say with confidence and clear conscience: we are a sustainable company. Allthatiwant is a platform for fashion and we make a living from selling clothes. Let’s face it, every label, brand, manufacturer or fashion designer pursues the same goal: selling their product. Therefore we produce clothes, ship products across the globe, drive consumption and add items to the market… and eventually to the landfills. Therefore, from a sustainability point of view, certain qualifications are not fulfilled.
So the least thing we can do as a company, is always choosing the most sustainable alternative, producing better products and finding ways to minimize the negative impact of our product’s life-cyle. That’s why we started the “Tight(s) Cycle”:
The idea is simple. Tights or pantyhose are prone to tearing or laddering. They usually can’t be recycled and they’re not biodegradable. So we were looking for ways to recycle them and turn them into new products rather than dispose them to the landfills.
One product that came out of the “Tight(s)-Cycle” project is the “Allthatiwant Skirt Garter“. The elastic skirt garter clips to your skirt to keep it from flying up and helps preventing major rear-end collisions around you. It’s a helpful accessory for your bicycle adventures in the city and makes the perfect gift for your cycling lady friends.
Have you ever biked to work in leather flats or high heels? And you’ve experienced the painful “what the f*** feeling”, when you slip off the pedal and hit yourself in the shin and not only end up with black and blue bruises but also with a run in your new favorite pair of tights? OUCH! …and yes…WTF!!!
A few months ago we met Ali Barjesteh, former BMX professional and founder of Moto Bicycles in Berlin to talk about his invention: The Urban Pedal. We were absolutely blown away by how much passion he puts into his project. That’s exactly the people we want to work with and we are proud to present Moto Bicycles in our shop.
“Our objective was to design an ergonomic pedal with compact dimensions, low weight, minimum complexity and maximum safety that also scores points for great design” says Ali and created with a team of engineers the perfect platform pedal for everyday cycling and last year’s winner of the ISPO Design Award.
…but what really got us hooked on the pedal: riding barefoot! Since part of our team moved out to Hawaii and starts the day with cycling to the beach, we can assure its the most comfortable and safe pedal you will ever ride with!
Biking barefoot with the Moto Pedal: there is nothing that makes us happier.
The design: ingeniously simple
LOVE the packaging.
All product images by Moto Bicycles, all other images via Pinterest
It’s “Bike to Work” day and since we bike to work 365 days a year, we simply celebrate every single day. Ok, we don’t work every day… but every day we work, we commute by bike and celebrate gorgeous ladies (and guys) that commute with us. Here are some of our favorite “Bike To Work” outfits!
The’re a billion guides and articles on how to pick the right sunglasses for your face shape. We simply believe, you can pick any style as longs as you rock out in them. Here are our favorite styles and designs for summer 2013!
Many of my friends had bikes stolen in NYC before and sources report bike theft is up to 25% over last year. Life as a bike thief in NYC is pretty risk-free (Unless you’re trying to mess with this kid). They pretty much never get caught in the act and police even tries talking you out of reporting a stolen bicycle.
But you know what, the majority of people in New York are good people and a true story, that just happened to my friend Mike, makes me believe in the bicycle loving community of NYC and a strong community is essential to fight bicycle theft.
Mike’s a passionate city cyclist with proven good bicycle karma. He had several bikes stolen over the past years and beginning of the year he found an old Schwinn Sprint in his basement, that someone was throwing out. He put a lot of money and love into bringing the Schwinn back to life and after just a few weeks the Schwinn got stolen in front of his apartment building. Mike put up a sign describing the bike and offering a $200 reward, but nothing happened. He eventually bought a new bike (which also got stolen) and then went out of town for several weeks. (Yeah, we haven’t reached the “good bicycle karma” part of the story yet).
Last weekend, we had dinner at Mike’s apartment and I was able to witness the whole story. Someone rings the door bell and I answer the door to a delivery guy asking for Mike and saying that he’s been trying to get in touch with him for several month. He said he found his bike and immediately could tell someone put a lot of time into it and the bike must have meant a lot to them. He works in the area and when he saw the reward sign he came by several times a week to return the bike, but since Mike was traveling abroad he wasn’t able to get a hold of him. It’s not exactly sure how he got the bike in the first place, but he refused the reward at first and also put a lot of time and effort into returning the bike to its rightful owner. What a great story of #goodpeoplefuckingrock and hopefully there will be more stories like this in the future of bicycle city.
Last week was all about music, sun, fashion and dancing. While part of the Allthatiwant team was improving their surf skills in Hawaii, the other part went to Coachella Music and Arts Festival in California.
Coachella cycle style: The one and only Dr. Debb. #bikechella
Saturday night. Honolulu. It is not easy as a cyclist here, especially not when you grew up in Europe where bicycling was a part of your education through mandatory classes in elementary school. It’s a big shift from the dedicated lanes of bike-friendly cities like Amsterdam, Copenhagen, Barcelona and of course Cologne.
In Honolulu bike lanes hardly exist. There are a few very beautiful paths in the tourist areas like ‘Ala Wai’, but commuting in the city is a different story. Irritated car drivers aren’t used to dealing with bicycles in the road and usually aren’t paying attention. As a cyclist you have to be wide awake and swerving back and forth between streets and sidewalks, depending on which is less dangerous at any given moment. It’s no surprise that most people here leave bicycles to rust in the garage once they get their driver’s license.
But the bike lovers are here. You can sense it at every turn – time is changing and they are searching for each other to come together, and we are excited to be part of this thriving community. Just like last Saturday afternoon around 70 to 80 passionate bike riders met for ‘Bike-In Movie 2.0’ to celebrate cycling in the city. Of course almost everybody went by bike to Old Stadium Park with a blanket on the rack and had a warm and open-hearted get-together. After music, bicycle fun, dancing and poetry, the documentary ‘To Be Heard’ played on a large reverse-projection screen and quality sound system as we laid down our bikes and relaxed on the grass under a beautiful starry night.
It was the second event of the hosts, R3IMAGE, a collective of urban planners working to expand equity, public voice and creativity in community action.
I liked it a lot and hope that ‘Bike-In Movie Night’ will become established and will bring more and more bike lovers together.
It was “love at first cup of coffee” when we met the fine folks from Mehreinfach in our new office space a few months ago for the first time. We were just casually talking about what we’re working on and that we’re looking for new creative ways of telling the “Allthatiwant-Story” to make our world of fashion and bicycles more accessible to people. The reason why we started Allthatiwant, our friendship, life-style and passion we have for what we do everyday, has a big impact on how we run our company and on how we work and learn with others.
“Mehreinfach” is a group of talented developers, painters and hackers combining technology, art and business and they’re exactly the kind of people we want to collaborate with. When we first got to see the beautiful projects Mehreinfach is building and literally bringing to life with their animation framework, we instantly felt: “Wow, let’s create something together.” …and that’s where the Allthatiwant-Mehreinfach love affair has begun.
After weeks of drawing, coding, not sleeping and many gallons of strong coffee, we’re now able to present you the first chapter of Allthatiwant’s animated world of fashion and bicycles and invite you to be part of it. It’s just the beginning of something that will continue to grow in the future and we’ll add new pieces every week or simply when we feel like it. So please turn on the sound of your computer, explore and enjooooy!