Allthatiwant Blog

Our favorite fashion and bike stories

Interview Series “Cycling Unites” By GESTALTEN

We’re very very pumped to be part of this: When Eva (Our Co-Founder) meets Jenni Gwiazdowski from London Bike Kitchen AND german actor Jürgen Vogel meets Mimi Kathrein (Road Racer) on camera we call this Bike Love Explosion.

Gestalten Verlag Bike

Under the credo “Cycling Unites”, the well-known publishing house GESTALTEN teamed up with Berlin Bicycle Week to bring together bicycle enthusiasts from around the world and had them find their common ground—on camera. Watch the video series here:


GESTALTEN is a publishing house specializing in developing content for aficionados of cutting-edge visual culture worldwide and is best known for our more than 500 books that document and anticipate vital movements in design, illustration, architecture, and typography as well as urban and contemporary art.

Meet Jacqui Ma – Founder of Goodordering, London

Designer Jaqui Ma


Goodordering is a small independent bag company run out of a flat on top of a bike shop in East London. Founded in 2012 Goodordering was started by designer and avid cyclist Jacqui Ma, who previously has worked for product design consultancies and brands such as Puma and Jasper Conran.

What does Goodordering stands for?

“The brand name comes from the joy and satisfaction of ordering well at a restaurant. Our family often went out for meals together and after a very satisfying meal, we would all call out ‘Good ordering!’ to mum. This brand incorporates all the values of family get-togethers and those captured moments of happiness,” says Jaqui.

The collection feautures backpacks, laptop cases and panniers, inspired by Japanese school bags and airline bags from the 70s and 80s. The clean outlines embody a retro sports vibe, and the modern details and weatherproof fabrics fuse a nostalgic sports aesthetic with the urban-suburban landscape. With its clean outlines and geometric angles the designs are also influenced by Bauhaus design.

What we love about it: The combination of functionality and aesthetics. Each bag has been designed with technological gadgets in mind and features padded compartments and pockets of different shapes and sizes.

Want to learn more? Check out the collection here.

Goodordering Bags bike

GIRLPOWER: Celebrating All-Girl Bike Gangs


Today the Allthatiwant office in Honolulu took a day off to cruise along the beautiful North Shore of Oahu! Hawaii is not necessarily a place where a lot of people bike so I was very excited to meet lots of new bicycle ladies and their bikes!

Reason enough to dedicate a blog post to my new bicycle gang! Because life is so much more fun when you are part of a girl bike gang! #GIRLPOWER








All photos by Mela Holcomb //


Spray.Bike: Give your bike a summer makeover

Spray Bike

I love all of my bicycles. Every single one of them. But with my long-time friend, a 1982 german Schauff city bike, I have a very special connection. My dad gave this bicycle to my mum before I was born and ever since it’s in our family.

Over the years the frame and everything got a bit rusty and also I had to change parts here and there. But the 30 year old Brooks saddle and white frame always remained the same.

Back in march I was at Berliner Fahrradschau and spoke with the guys from Brick Lane Bikes about their new project. Spray.Bike. I really wanted to give it a try, so I took two bottles of Spray Bike with me. A few weekends I had a DIY-pimp-my-bike-make-over-session with my old Schauff Bike.

How it works & my experience with Spray.Bike

In the instructions it says the frame doesn’t need major pre-prep. And in fairness I was also to lazy, so I just cleaned the frame, removed all the parts and stickers and started spraying.

For best results apply Spray.Bike from a distance of 5-12 centimetres, because then the paint is semi-wet and the pigment is perfectly primed to do its job properly. Under 5 centimetres, faults can occur. After 12 or 14 centimetres the paint will have turned into a dry powder dust with little adhesion at all. Application is really easy and the colors turned out great and covered the scratches on my old frame very well.

Available colors: You can choose from 24 solid matte Spray.Bike shades. I used Primrose Hill and Plumstead. Here’s the list of available colors.

Durability: I didn’t use any finish product and like mentioned didn’t prepare the frame beforehand. But the results are great and even though the paint has a few scratches, which I think is mostly because I ride this bike everyday and don’t always treat it very carefully 🙂

Summary: It’s such a fun product and I really enjoyed the DIY afternoon giving my bike a new look. I’m totally happy with my “new bike” definitely get lots of comments on the color. Not sure if I would spray my 1500€ road bike frame with it, but mainly because I’m probably not the most patient and talented spray painter.

Spray Bike Frame Preparation

Spray Bike London Colors

Spray Bike Primrose Hill

Spray Bike Finish DIY

Spray Bike Finish Colors


Finish Line: Eyeliner x Cycling

From a heavy black cat eye to playing with crazy colors – eyeliner has universal appeal and as seen at Oscar de la Renta’s Spring 2015 show the statement eyeliner doesn’t go out of style. So best bet is to practice the perfect eye liner wing and you’ll soon be able to rock the darkest lash line. But is it really a good idea to apply eyeliner in the morning before biking to work? Especially in wet weather conditions chances are high you’ll look like you’re about to enter a halloween party! You have two options: Apply your eyeliner when arriving at work (then you can stop reading here) or keep reading further to find out more about the perfect eyeliner for cycling.


OscarDeLaRentaSpring2015MakeupOscar de la Renta –  NYFW (Image via Hourglass Cosmetics)


Ok, we agree eyeliner and cycling isn’t the best combo and unless you’re wearing goggles, there’s always a remaining risk for your precisely applied eye liner to get smudged.

Risk control: wear a rain cape with a large hood to protect your head and face to limit the risk for your eye liner to smear and for the rest of you to get wet! Then you’re already pretty well prepared!

We’ve picked 5 different eye liners, we’ve been using for a while now to test them for a week on our ride to work in wet weather conditions. And btw THANK GOD IT WAS RAINING ALL WEEK!


Image: Allthatiwant Shop

1) La Roche-Posay RESPECTISSIME Eyeliner Intense: Love the intense black color. It’s relatively easy to apply and when dried properly it barely smeares. Although when biking through rainy weather the color starts to come off quite easily and you have to reapply the product. Pro: At night the color is very easy to remove and doesn’t leave any traces. Very good for sensitive eyes.

2) MAC Eye Kohl: The eyeliner pen is super easy to blend because of its texture. But while it didn’t last all day, it also never looked bad. The color just slowly fades and transfers, but without smudging or flaking. Even cycling through quite heavy rain didn’t do anything bad to it. Though at night, it didn’t wash off so easily.

3) KIKO MILANO – Precision Eye Pencil: The color isn’t very intense but the very affordable Eye Pencil goes on smooth and doesn’t melt off – It really stayed on all day. Although the color faded a tiny bit during the day, it still looked great – after 16 hours at the office and biking to and home from work. Another plus: the price!

4) LIGNE GRAPHIQUE DE CHANEL: Really easy to apply and the deep black color lasts all day under normal conditions. But when biking, sweating and pedalling through the drizzle it came off right away and in fact the CHANEL eye liner didn’t last as long as the other ones we’ve tested.

5) Urban Decay 24/7 Glide-On Eyeliner – ASPHYXIA: First of all, who needs an eyeliner that stays on 24/7? Besides the marketing efforts the creamy texture glides on smoothly and lasts very well. Though applying it to the inner rims was a bit tricky, since the texture didn’t quite want to stick to the area.

Share The Love – Share Your Bike

We love to share with friends and that’s why we are dedicating todays post to sharing our rides with loved ones.

Girls on Bikes (Photo via The Sartorialist):

Besties (via Vogue Italia):

Tandem Date (Photo via Pedalfar):

Agyness Deyn hitched a ride in NYC (Photo via

I bike, you surf (Photo via Sam Cee):

The Allthatiwant ladies on the road:

Biking Astoria, NY (Photos by Allthatiwant):

Get your own! This lady is on sale at the flea market on Ave A and 10th street, East Village, NYC


Legendary Times Photographer Bill Cunningham dies at age 87

Bill Cunningham
Source: New York Times / First Thought Films / Zeitgeist Films


The New York Times fashion photographer and “godfather” of street style Bill Cunningham died on June 25, at age 87, after suffering a stroke.

With a Schwinn and a Camera

For Cunningham his Schwinn bicycle was as much a part of his working kit as his camera. For decades he had been pedaling around Manhattan with his Nikon capturing unique style moments of New Yorkers fashion scene.

He started out as a designer of women’s hats before moving on to a career in writing about fashion for example for the Chicago Tribune. Soon after he began taking photographs on the streets of Manhattan he caught the attention of The New York Times with a 1978 capture of Greta Garbo. Bill Cunningham’s columns in the Times, On the Street and Evening Hours were an established part in the paper from 1978 to 2016.

In 2011 Bill Cunningham New York, a documentary about Bill Cunningham was released showing the photographer traveling through NYC on his Schwinn bicycle and living in a tiny apartment in the Carnegie Hall building.

Check out Bill Cunninghams art, work and photo collections here.

Join the family: Sales Rep for wanted

Gravity Check Lifestyle Bike

We’re hiring!


Location: Germany

Life is a ride and we’re looking for a rockstar sales rep who will help us take Gravity Check to the next level in Germany.

About the brand: The Gravity Check ‎‎brand brings the experience of riding culture to fashionable, comfortable clothing and offers innovative features and smart details that every cyclist can identify with.

Want to join the growing family? If you are a proactive person, a fast learner with strong sales skills and above all the things are passionate about cycling and lifestyle fashion, please speak to us.

Your main responsibilities: Build and maintain relationships with new and existing stores in an assigned territory. Cold-call new stores to gather information and secure meetings and sales. Meetings with new stores/accounts should consist of pre-planning/research, outstanding delivery of brand message and the ability to close an account.

– Ability to work independently
– Ability to travel by car (although this of couse sucks, since we love cycling)
– Must possess a valid driver’s license
– Native german speaker
– Fluent in english is a must (because team speaks english)

We can’t wait to hear from you! If you’re interested drop as an email why you think you’re the perfect fit! iwanttowork(at)