“Lock in Freedom” – the bikestyle campaign from knog.

Knog. is a bicycle lights and locks brand from Australia. Founded in 2003, KNOG Pty Ltd was set up by Hugo Davidson and Malcolm McKechnie in Melbourne and in just a few years they grew knog. into a lifestyle brand for urban cyclists.

With innovative solutions knog. makes boring things awesome. Design and functionality are always the center of attention, always with passion, experimentation, fearlessness, hard work, spontaneity and humour. The campaign “Lock in Freedom” is a beautiful homage for life on and with a bike.



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