Berliner Fahrradschau 2015 – Happy and exhausted! 

After spending some work and play time in Taiwan we went straight to the Berliner Fahrradschau / Berlin Bicycle Week to celebrate the launch of The Allthatiwant Skirt-Garter “Fantastic Frill” Edition. We’ve had the chance to present the new edition of the Skirt Garter to a larger audience, with the intention to collect valuable feedback from cyclists and customers.

In addition to The Skirt Garter we brought the “radkappe” – the hair-friendly bike helmet to the show and the combination of the two products at our “BIKE LOVE” themed booth got us lots of great press and media coverage. We have to admit, we were a bit intimidated by industry giants like Canyon or Levi’s. BUT literally the first customer approaching our booth telling us “this is exactly what I’ve been looking for!” and “this makes my (bike) life so much easier!” gave us a pretty good confidence boost and showed us we’re on the right track! YAY!

But besides being very proud of our booth, having lots of fun and learning tons from other great companies in terms of presenting their products and designs, we’ve met lots of new buyers and stores (for example from Iceland…how cool is that!). Shortly we’ll as well add new products from cool bike and fashion brands we’ve met at the show. So stay tuned for NEW ARRIVALS!

The Skirt Garter

Mela and Eva:Mela Holcomb, Eva Mohr

BIKE LOVE at the Allthatiwant Booth (photo credit:

Cycle Style

Bike Love


Not sure if FREE Gin at the Hendrick’s Bar throughout the entire show had an impact on the team’s sales skills:) (photo credit:
bike gin

The party crew;)


Leave a Reply