Helmet Hair? We’ve Found A Solution

I commute to work by bike, but especially in the summer it’s a little bit annoying to arrive all sweaty. I also tend to get really bad helmet hair from wearing a bicycle helmet. Wearing a helmet is necessary, but I am also a girl and I HATE having helmet hair. So I was looking for a solution and good news, …

Your Bike Is Hot

“Your bike is hot. No, your bike is hot. No, no, your bike is hot. And so it goes.” We just came across www.yourbikeishot.com….how awesome is that!!! Please go ahead and download the card from their website, print some out and stick one to the next hot bike you walk/cruise by. “Leave a note; be anonymous; make your own card. It doesn’t matter. You …

Welcome To The Family, Victoria

We are proud to welcome Victoria to the ATIW Family. What we love about her (apart from her being a beautiful person)? Her sense of style and esthetics, her passion for good books (favorite author is Dickens) and love for photography and journalism. Ok that she’s an enthusiastic cineaste and an “soon-to-be front row performer” for Animal Collective makes her …

An Afternoon In Teheran

I spent the day in Teheran. Unfortunately not enough time to really explore the city but I still want to share a few beautiful first impressions. And even if it is just for the food and pastries, I will definitely go back.    

Beauty And The Bike

This video is a short version of the 55 min documentary “Beauty and the Bike” by Richard Grassick and Beatrix Wupperman. Synopsis: “Girls in cycling friendly countries continue to cycle into adulthood, whilst in many other countries they tend to give up during the teenage years. Why? Beauty and the Bike follows two groups of young women over a period …

Get A Grip

Gropes are unique elegant leather handlebar grips designed by the cycling lovers of UNUSUAL. They are available in two sizes and many color combinations. “And if you know how to tie a shoelace, you know how to tie Gropes to your bike.” Why we love UNUSUAL? Because of their design philosophy: “We are aesthetic innovators. We specialize in re-engineering and re-styling existing …